Ally Mellor, mom of two, collagen snack bars have hit the shelves at Woolworths after she struck a national deal with the supermarket giant.
The 35-year-old started her healthcare company Locako almost four years ago on just $ 2,000 while juggling her role as a busy mom.
The idea came when she went on a trip to America and discovered all the options for keto, a very low-carbohydrate diet that she started because of health problems and insulin resistance.
Collagen was used in many options that she hadn’t seen in Australia, so she returned home to start a business revolving around the keto diet.
“My little boy, he would have been one at the time, I had a second boy and went back to my full time job when he was six months old. Before I started the business, I dropped him off at 7am and brought him back at 5pm, ”she told news.com.au.
“I worked for a health food store and our budget was $ 1 million. I was fed up with making millions for another company and watching my boy be cared for all day, every day. “
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The Sydneysiders made Locako’s first product in the kitchen of their house, a creamer with coconut milk powder and collagen, and sold it in Bondi markets.
Then she moved to collagen snack bars with her first two items, a salted almond butter and a peppermint flavored.
But it wasn’t until the pandemic broke out that the collagen bars really took off, helping the company grow to $ 1 million in sales and earning it the deal with Woolies.
Ms. Mellor created two new flavors for her Woolworths line of collagen snack bars, priced at $ 4 each, and said it was “nerve-wracking” to see them on shelves, but she’s excited to pick up thousands more to draw attention to your brand.
The two new flavors are Chocolate Hazelnut and Chocolate Caramel and contain 4g of wicker-raised collagen, MCT oils, less than 9 percent carbohydrates, probiotics, are dairy-free, gluten-free, low-carb, keto-friendly and have no added sugar.
Locako also has a new inner beauty range, with the Beauty Collagen Brownie Bite in berry white chocolate appearing in Woolworths and containing 4g of willow-grown collagen and vitamin C.
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She said she saw a change in people’s attitudes towards health when the pandemic broke out.
“I think what happened last year is what I saw, people stopped focusing that much on diet and started focusing a little more on wellness and focused on health and wellbeing and not necessarily on weight loss interested, “she said.
“Collagen is the most abundant naturally occurring protein in our bodies, but its reserves decrease with age, leading to wrinkles, weaker nails, brittle hair, joint degeneration, muscle loss and digestive problems. Studies have shown that collagen from food is absorbable, so consuming a few grams of collagen daily can help strengthen nails, bones, joints and muscles, support digestive and intestinal health, and maintain healthy, plump skin support.”
While some studies have suggested that collagen might have potential benefits, such as:
She said the majority of Aussies were getting enough protein to make their own collagen.
Meanwhile, Locako has big plans for the future, just rolled out in the UK and Dubai, and a number of new products in the pipeline, including a keto biscuit, a chocolate-covered peanut biscuit.