KANSAS CITY – The keto craze continues.
According to Mintel’s Global New Product Database, the number of new keto-rated food and beverage launches in the United States has nearly doubled in the past year. Keto products accounted for 1.2% of total food and beverage launches between June 2019 and May 2020, then that number rose to 2.3% between June 2020 and May 2021.
Think !, a subsidiary of Glanbia PLC, is expanding its reach in the keto category with two new Think! Keto Protein Bars: Chocolate Mousse Pie and Chocolate Peanut Butter Cookie Batter. Sweetened with erythritol, the gluten-free, keto-certified bars contain 10 grams of milk and whey protein and 2 to 3 grams of net carbohydrates.
“We have had an enormous response to our first Think! Keto Protein Bar and our team are excited to add new flavors that offer the delicious taste and high quality ingredients that people have come to expect, “said Perri Gordon, Vice President and General Manager, Healthy Lifestyle Brands, Glanbia Performance Nutrition. “We have think! Keto Protein Bars over a year ago and they immediately piqued interest. Excellent ratings (4.9 / 5 stars), incredible demand and outstanding repeat sales have shown us that we have achieved something special with our Keto Protein Bars. They really taste like a delicacy that melts in your mouth while delivering high protein and keto low carb and low sugar levels. “
Cappello’s has created new certified keto pizzas with a crust made from beetroot, almond flour, cage-free eggs, mozzarella cheese, flaxseed and coconut flour. The range is certified gluten-free and includes simple Keto Pizza Crust, Keto Cheese Pizza and Keto Buffalo Ranch Pizza.
“Not only do these delicious pizzas meet the basic nutritional needs of keto enthusiasts, keto dieters, general low carb seekers, and health conscious consumers, they are also purposely made to satisfy the consumer like a classic Slice of pizza would do. ”Said Ben Frohlichstein, Co-Founder and Co-CEO of Cappello’s. “Our country loves pizza, which is anchored in our cultural DNA, and our team at Cappello has taken inspiration from it and from those who try to do something better for themselves through their diet.”
Orgain offers a new keto-friendly protein and waffle mix made from almond flour, oat flour and pea protein. The gluten-free, vegan mixture is sweetened with erythritol, monk fruit and stevia and contains 5 grams of net carbohydrates.
New from Good Planet Foods is a line of individually packaged, keto-certified, plant-based cheese wedges. The vegan wedges, verified by the Non-GMO project, are made with coconut oil and chickpea protein and are available in three varieties: Original, Pepper Jack and Smoked Gouda. Each wedge contains 60 to 70 calories and 6 grams of fat.
“The vegetable cheese segment is growing extremely fast, but the potential is much bigger than we see,” said Bart Adlam, Co-CEO of Good Planet Foods. “We are committed to growing the segment by making it easy for consumers to make sustainable choices and opt for plant-based. With this innovation, we are delivering an allergen-free, keto-certified, plant-based snack cheese wedge that offers the creaminess, satisfaction and taste of milk cheese. “
Don Pancho Authentic Mexican Foods is presenting keto-friendly, grain-free tortilla chips and tortillas made from cassava flour and flaxseed for the first time. The products are soy-free, paleo-friendly, Non-GMO Project tested and gluten-free. The tortilla chips come in three flavors: smoky queso, sea salt and a hint of lime.
“We’re improving our tortilla game,” said Ricardo Baez, President of Don Pancho. “Consumers are looking for healthier and more suitable options, including non-grain flours and controlled carbohydrates. These grain-free tortillas and chips deliver the same great taste and texture that generations of families have enjoyed from Don Pancho. ”
View slideshow of new products.