NBA star Chris Paul partners with plant-based beverage brand Koia to deliver healthy, nutrient-dense food options to underserved communities in the United States. Phoenix Suns’ Point Guard went vegan in 2019 and has been committed to a plant-based diet ever since, investing in several vegan companies in recent years. The Paul and Koia partnership aims to bring Koia vending machines to Historically Black Colleges and Universities (HBCUs) nationwide from this year through 2022.
In addition to the HBCU vending machines, Paul will buy 50,000 Koia Staw-nana Dream Smoothie to donate to the online food platform GoPuff. The donated smoothie drinks will be delivered to GoPuff customers in the USA. Earlier this year, Paul partnered with the company to promote black-owned businesses suffering financial compensation from the COVID-19 pandemic. The NBA star partnered with delivery service to expand its Better for You category, expand the platform’s herbal products, and connect them with Moe Black-owned companies.
“My hope of investing in koia and other changemakers in the industry is that we will work together towards greater systemic culture change where underserved communities have access and the opportunity to live better, healthier lives,” said the two-time Olympic gold medalist .
The famous athlete attributes his improved athletic performance to his switch to a plant-based diet. He has claimed in the past that a plant-based lifestyle improves his health and performance, both on the court and at home. Paul’s mission is to spread his knowledge and tell people about his experiences in hopes of convincing people to try healthier, more nutritious foods.
Koia products are characterized by a protein-rich, vitamin-rich vegan recipe that offers consumers an easy and healthy way to live healthier lives. The smoothie company produces nearly 20 flavors and markets itself as an accessible way to consume plant-based foods. The company also plans to cut sugar in its product category by nearly £ 4 million.
“We are very excited to be working with Chris Paul because he is an exceptional person on and off the pitch who embodies the power of plant-based nutrition,” said Chris Hunter, CEO and Co-Founder of Koia. “We are aligned with Paul on a future vision where everyone has access to healthy food and look forward to working together to make that a reality.”
Paul’s vegan commitment goes beyond his new partnership with Koia. The athlete invested in Beyond Meat immediately after his public switch to vegan food. The star claims that his dietary change enabled him to improve his athletic skills, provided him with the nutrients he needed to stay in his best shape, and inspired him to bring vegan products and food to the spotlight with him.
“For me, because I’m so competitive, I looked at it and thought to myself: Hold on, let me try it out. And I’ve tried it, and the first thing that changes if you’re based on plants – and it could be too much information – is going to the bathroom. It’s going to be … a lot faster. Much faster, ”Paul told Men’s Health. “I’m feeling really good right now. I think the biggest change for me is the ailments of the season. I started exercising and exercising and got through Monday, Tuesday, Wednesday and I thought, am I not lifting hard enough? Am I not exercising hard enough? Why am i not in pain? I don’t mean to say that you have to stick with it, but give it a try. “